More than 80 per cent of the world’s total internet traffic will be video by 2020. That’s four-fifths of all our internet consumption!
With businesses now recognising the rise in video consumption, and not wanting to be left behind in their digital marketing efforts, there has never been a greater urge to invest in the space of video production.
But creating video just for the sake of it is throwing money away.
Firstly, businesses need to define what is the purpose of their video? If it’s to build brand awareness, then you need an existing audience in order to do that!
If you’re just getting started, it’s likely to be non-existent. Which is why everything we recommend at empire 99 fits within an integrated marketing approach incorporating social media, public relations and a strategy tailored to your brand.
Recently we coordinated a targeted communications strategy with our client, Post High; the brief was to create a video for the launch event of their product.
However by attaching this video content to our PR approach, we were able to obtain far greater results than our client could initially imagine; which included television coverage on both Channel 7 & Channel 9, coupled with a social media reach of over 156,000 people.
So instead of only reaching their own audience, we are able to increase their exposure by over 3,400%.
— 7 News Queensland (@7NewsQueensland) October 25, 2016